What is the Audience?
The audience are the selection of employees you want to be part of this Campaign.
We recommend assigning all employees to a Business Unit. You can create unlimited Business Units or Groups.
Employees can also be assigned to up to three Groups. You can create unlimited Groups.
You can add up to three individual Employees.
The goal is to collect aggregate data for a group of employees in a Business Unit or Group, not an individual employee.