What is a category?

The Category is tied to the purpose of your Campaign. Categorizing the Campaign allows SHIFT to gather data across the Latch platform about Campaigns with similar purposes. 

There are three main categories for Campaigns.

Cultural Foundations can be a Campaign around company Vision, Mission, Purpose, Values and Behaviors, Brand Promise, Communication, or Innovation.  

Employee Experience – can be a Campaign around an employee's experience on Performance, Recognition, Onboarding, Offboarding, Learning, Career Mobility. 

Connections – can be Campaigns around Relationships, Teamwork, Trust, Fairness, Culture, or Motivation.