What information can I get from the Campaign Dashboard?
The Campaign Dashboard offers two separate views; the Overview and Campaign Insights pages.
Overview - a quick and high-level view of each of your Campaign activities.
- # of Campaigns in progress and scheduled
- Notifications give you an idea of latest launch release dates and what to be aware of
- Library of Campaigns with number of Launches
- Participation and Completion Rate
- Reactions to comments from Reflect and Act including total # of thumbs up, # of fist bumps, # of thank you, and comment count across launches.
Campaign Insights - Statistics on campaign data to drill down on individual launches and better understand sentiment analysis.
Select a Campaign from the drop-down menu. Campaigns are broken down by launch titles. Each launch will have their individual horizontal line to see:
- Launch Date
- Participation Rate (all users in Latch who have watched at least 75% of the video for each launch).
- Pulse Survey Questions asked in each launch. If there is more than one pulse per launch, you will see more than one question listed here.
- Response Rate (all users enrolled in a Campaign and who answered the survey question).
- Results average number selected by all users who responded to the pulse survey question(s).
- Sentiment Score, top three behaviors and corresponding scores, top three emotions and corresponding scores.